Social Media Marketing (SMM)

Social Media Marketing (SMM) targets users by promoting content through bookmarking, blogging, online video sharing, and social networking to potentially expand audience and drive traffic. Businesses are beginning to understand the power of these influences when it comes to establishing a reputation and growing their online business. Social media marketing strategies such as a business' engagement in various social media websites can help to generate branding and a personal connection with its users.

 

We'd suggest that the term social media describes online media with a participatory or interactive component. A news story that is delivered online becomes social media if there is a place for readers to comment on the news story. Blogs, forums, Wikis, and chat rooms are all social media in our opinion because they include an interactive component.

 

Social Media Optimization (SMO) has been hot cake since its invention few years back. With SMO in the market, webmasters feared that it will be the end for the traditional SEO. But it is nothing like that. SEO has its own charm and usability. SMO has just added the new face to the optimization industry. We have seen lot of spamming techniques being introduced, which has only blurred the perspective of SEO. It is not going to be obsolete as long as link building will be important factor for the ranking.

 

SMO really needs the better understanding of your market and the content you are using to make your customers stick to your niche site. The calculation of ROI is a bit tedious but it is to the point. You can get the maximum benefit out of the budget spent on the campaign. It has edge over other marketing tool because of its comment feature. You can determine the quality of content by simply analyzing the hits and comments and can make the further improvement based on that.

 

Since its invention SMO has been following the same philosophy given by Rohit Bhargava. Few of the industry experts have added their views. But again entire philosophy is broadly based on the following 5 rules:

 

  • Increase your linkability
  • Make tagging and bookmarking easy
  • Reward inbound links
  • Help your content travel
  • Encourage the mashup
  • Get communities connected