Customer Relation Management (CRM)

Customer Relationship Management (CRM) includes the process to track, analyze, manage and organize the contacts with the potential and prospective customers. With the help of CRM the data thus entered can be accessed across all department of the organization. CRM is generally referred to the software but is not limited to that.

 

CRM includes many aspects which relate directly to one another:-

 

  • Front Office Operations
  • Back Office Operations
  • Business Relationships
  • Analysis

 

Perhaps it is important to note that while most consumers of CRM view it as software "solution", there is a growing realization in the corporate world that CRM is really a customer-centric strategy for doing business. CRM lets you manage the system with limited resources, which is really a key in these times with limited budgets limited IT resources and head count.